A Legacy of Trust
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2001
Maruti Suzuki True Value begins its journey in the used car market
We believe buying a pre-owned car should be as joyful as driving a new one. From finding your perfect match to handling all the complex paperwork, our dedicated experts provide complete, hassle-free assistance.
We believe buying a pre-owned car should be as joyful as driving a new one. From finding your perfect match to handling all the complex paperwork, our dedicated experts provide complete, hassle-free assistance. Every step of the journey is designed to be transparent, convenient, and customer-friendly so you can drive home with absolute confidence. This customer-first approach laid the foundation for the trust True Value continues to build today.
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2016
Extensive digitisation across the channe
Maruti Suzuki True Value introduced extensive digitisation initiatives across its network, enabling a more transparent and seamless experience for customers. These enhancements simplified various touchpoints in the pre-owned car buying and selling journey.
Maruti Suzuki True Value introduced extensive digitisation initiatives across its network, enabling a more transparent and seamless experience for customers. These enhancements simplified various touchpoints in the pre-owned car buying and selling journey. The digital transformation improved accessibility, efficiency, and overall customer convenience. This milestone marked a significant step towards creating a more connected and technology-driven customer experience.
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2017
Maruti Suzuki announces complete revamp for True Value
In 2017, Maruti Suzuki True Value underwent a complete transformation with a refreshed brand identity and modern retail outlets. Enhanced customer-centric processes were introduced to improve service quality and consistency.
In 2017, Maruti Suzuki True Value underwent a complete transformation with a refreshed brand identity and modern retail outlets. Enhanced customer-centric processes were introduced to improve service quality and consistency. The revamp strengthened the brand's commitment to delivering a superior customer experience. It also helped establish a stronger and more recognizable presence across the country.
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2019
Raj Kumar Rao becomes the brand ambassador of Maruti Suzuki True Value
True Value strengthened its digital ecosystem by introducing technology-enabled evaluations and improved inventory management systems. Streamlined processes helped customers make informed decisions with greater ease.
True Value strengthened its digital ecosystem by introducing technology-enabled evaluations and improved inventory management systems. Streamlined processes helped customers make informed decisions with greater ease. These innovations enhanced convenience, transparency, and trust throughout the ownership journey. The continued focus on technology ensured a smoother and more reliable experience for every customer.
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2020
True Value becomes a one-stop destination for pre-owned cars
To reinforce its commitment to transparency and trust, Maruti Suzuki True Value onboarded Rajkummar Rao as its brand ambassador. His association reflected the brand's core values and customer-first approach.
To reinforce its commitment to transparency and trust, Maruti Suzuki True Value onboarded Rajkummar Rao as its brand ambassador. His association reflected the brand's core values and customer-first approach. The partnership further strengthened True Value's connection with customers across the country and enhanced brand credibility. This collaboration helped communicate the brand's promise of trust and reliability to a wider audience.
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2025
True Value: India’s Pre-Owned Car Market Leader – Over 6 Million Cars Sold!
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